most people do not want different "apps"
most people don't want apps at all.
all most people care about is accomplishing tasks as fast as possible and being entertained
reliability, predictability, and usability all fold into "accomplishing tasks as fast as possible"
Syntactically, you're right. Before there were apps it was "computer programs" and "software" and choosing your OS was critical. All of these words refer to specific functions that a user wants a computer to accomplish. So in the sense that they don't care about aPp BrAnDs you're right, but they do want coherent function. Apple's success in the 201Xs exemplifies this. The OS was the original super app and I tend to think we'll get back there eventually. There's a project called Urbit that's taking the bottom-up approach and whether you're interested in using it or not you should check it out to stimulate thoughts on this problem.
