College education costs in America have actually decreased over the past decade, with public university costs falling 21% and private universities down 12% after inflation adjustment. The misconception stems from rising sticker prices while actual net costs after financial aid continue to decline, with 82-87% of students receiving aid. Declining enrollment trends suggest costs will likely continue decreasing as institutions compete for students.

https://www.theatlantic.com/ideas/archive/2025/02/college-cheaper-sticker-price/681742/

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