Inflation is so weird. I constantly catch myself thinking... was it always that expensive? How long ago was it cheaper? Such a mindfuck.

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Shrinkflation is even more pernicious.

Crazy its been going on forever but the ingredient degradation is undeniable now vs simply tricks with box sizes, servings, etc.

Facts

"Every item is $6" is my general impression every time I do groceries.

At Costco my mental model is: everything is $20 dollars