Expecting a zap (over a like or other emoticon) because you put a lot of work in your post/meme is Marxist,

expecting zaps because you want to make a living from your posts is Keynesian,

If your work is really that (objectively) good, you trust the 'market' (Nostr users) to find (subjective) value in what you make and will zap you accordingly.

Nost users NOT using a lightning address on Nostr (removing possibility to zap) is more objective signal than someone sending a zap (which is subjective signal).

Now going a bit meta: I found value in the meme I link to this note, so I would like to zap the maker, but I had to find it in a search engine.

If you are able to keyword your memes in such a way that I can find it again, to use when I feel the need for it, I would zap for sure 🤔.

Because at that moment it does have objective value, which I want to subjectivly reciprocate.

If you make it easy searchable as a dev, with the option to "Zap to copy to note" it is also fully justified to take a % per use, because you created value for consumer(clarifying point the consumer wants to make to their audience) and creator of meme.

Feel free to fight me on my #NostrPhilosophy 😁 I might zap you.