Doesn't it make more sense for vendors to announce their offerings and users just contact them and pay the servers they trust most? Nostr is a good advertisement board, the rest can just be good old Rest API, just define that API.

Even if you want to be a Nostr maximalist, then, users can send the offer to advertisers and pay in advance.

Isn't it much easier to make a reputation system to 10 vendors vs 10000s users?

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no, that's the whole point

a user says "I want a transcription of this podcast"

and gets results back

the "best" (fastest, most accurate, subjective) gets paid