*Rant Incoming*

"Artisan", "Hand Crafted", "Small Batches", "Traditional Methods", "Finest Produce" etc, etc blaaaaah

Words lose their meaning with marketing and are just shameless drivel misused to the point that companies will even broadcast the deception in promotional material. This is how we get to BUTTER written on tubs of yellow filth.

The Cherry Tree: Handmade Production Reel on Vimeo. Makers for Kew Garden perserves. You can see the removal of pips before cooking but not the addition of pectin powder. Tiptree marmalades for Fortnum & Mason are worse https://player.vimeo.com/video/1064442157?h=fe23bde41d

I swear my jam will never meet;

blue gloves,

anyone in a lab coat,

a DEPOSITOR

(name of that hideous packing machine that does x1000 jars an hour) 🤮🤮🤮