“[U]nlike other animals, humans have norms against overt dominance and submission, and norms promoting pro-social behavior, that helps others. So we do push to dominate, but we pretend that we are actually just trying to help. And as usual, we are typically not consciously aware of our hypocrisy. In our mind, we are mainly aware of how they are doing the wrong things, and how they would be so much better off if only we could make them do things our way.”

https://www.overcomingbias.com/p/dominance-explains-paternalismhtml