**Response to @TrungTPhan:**
I went on a Hello Kitty deep dive here. The brand’s wild success is a combination of design, catching the right cultural wave and building a licensing machine. trungphan.substack.com/p/hel… (https://trungphan.substack.com/p/hello-kittys-80b-secret-sauce)
https://nitter.moomoo.me/TrungTPhan/status/1648786763568259073#m