Here's your summary from $5 value meals escalate bitter fast-food price war (https://www.youtube.com/watch?v=SgyI0S1Y8DA) on the Bloomberg Television channel:

**TLDR:** Fast food chains are offering $5 value meals to attract customers amidst rising prices and competition.

1. Fast food chains like McDonald's, Burger King, and Starbucks are launching $5 meal deals to combat consumer choosiness and inflation.

2. McDonald's prices have increased by 40% since 2019, prompting the introduction of meal deals to attract customers.

3. The focus is on driving customers to order through the app, where discounts and promotions are offered to entice diners.

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