The problem imo is for normies outside of nostr, npub is really easy to say. What I think we could do is take fiatjafs thing of petnames, so stuff. Com could be a site for me and other for you and maybe we could even reach a consensus someway, like Pablo says, embrace the chaos. Or maybe you could choose your dns list provider, that would assign the things for you, and I could say stuff. Com according to provider Z.