My interpretation was: You can pretend to be anyone on especially Facebook or Linkedin, And to this point I concur. My response towards LinkedIn was that: The more you are like the ideal of people who are all trying to be the same, The better Linkedin works for you. People who think for themselves or who are any shred of original get less job opportunities, Less notoriety, Less attention overall. People who were born with money, Went to school and got a degree by copying their friends homework, And who are typically attractive, Get interviews and job offers from Fat, Unattractive, Rich business owners. Facebook almost makes way for personal expression, But the censorship is too much for anyone to raise controversial ideas.