From what I understand, tokens cost energy and compute. The more tokens people use, the more costs the company has to pay.

With social media algorithms, they try to hook you longer, because they get add revenue. As far as I know, there is no add revenue on products like ChatGPT yet.

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Yeah, but there must be margin in it and not all compute is the same. It isn't just about cost, the cheapest business to run is a closed one. If I am using claude I not using other models. Perhaps what I am saying is I don't put it past the model providers to be build them to keep you using it vs not.