What are NOT, now or still, #BUSINESS opportunities from #BIODIVERSITY? 1)#CONSERVATION of land (will this change with the new CNAE?) 2) #EXTRACTION of species (low added value and entry barrier) 3)#EXTRACTS, tinctures and resins (low technology, added value, and entry barrier)2⃣

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#AGRO #FASHION #COSMETICS and #PHARMA are MARKETS. The latter two have similar demands: PERFORMANCE, performance and performance! Safety, stories, novelty, exclusivity, productivity, access and volume. Being #Brazilian is NOT a requirement. The COMPETITION is global! 3⃣