In retrospect this seems like common sense but wasn't earlier, lol - easy to get overwhelmed and forget about it. Morning boost - from the book : The best service is no service; how to liberate your customers' services, keep them happy and control costs by Bill Price and David Jaffe.

Do customers wake up in the morning wanting to contact your company for help, or do they wake up simply wanting to use your goods and services?

Ideal customers is not one to be managed by CRM solution but customers who just get the product and goods they seek and be happy with it and come back for more

Principle 1: Eliminate repetitive issues by addressing root problems.

Principle 2: Because you cannot eliminate all contacts, offer engaging self-service options for remaining queries.

Principle 3: Be proactive. Alert customers before they need to contact you - preventive maintenance.

Principle 4: Simplify how customers contact you to better understand their needs.

Principle 5: Company-wide accountability, not just customer support

Principle 6: Listen and respond. Customers provide valuable feedback, including feature requests and competitive insights.

Principle 7: Target exceptional service, improve metrics (or set them up first) and implement effective programs