Jason Lowery and the powerprojection/ Software theory is a brilliant take, no doubt..
I also see your point of the normalization as money through the Trojan horse and that it will gravitate anyway in that direction.
However, cheering and hoping for Big Tech companys like Microsoft, Amazon, Meta and co to adapt #Bitcoin asap, will probably pump the price and therefore, the early bags, OGs and so on (no hate and well deserved thanks to great economic decisions and risk perseption in the past). This will lead to less affordable sats for the common pleb, late adopters and probably a lot of poor people.
My point is, that I feel the motivation for cheering is, pumping bags (again no hate) as tradeoff, to accelerated grass root movement.
Free market will decide anyway. We will see.
Last take on this :) the establishment is the servant of the sovereign. Its not the right perspective from my point of view, to hope they get cozy with it. We, the people, make the rules. (at least this is the idea)