One approach is to just depersonalize it. Have the website explain itself, not its creator/operator.

"This website does this" or "website dot com does this" instead of "I do this"

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That would sound rather weird. No website develops software or runs infrastructure on its own. Not yet at least. :D

When mentioning a topic that can't be depersonalized, I'd say "I" is the only way to go at the single person stage