I refuse to admit that you make a good point, but good point.

In this case it has to do with choice. I could pick a different client, but I can't choose another Prime client.

In my own use, I do use services that have ads less. Maybe that's a win for them because they get to keep the subscription but don't have to serve me content.

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Makes sense. Most people don't want to spend any money. Even with us. I think about 95% of our users have never zapped our devs... So, for them ads is kind of the normal way. :(