Oh boy!!! so that's a great question

I get the Kcup for in the truck so they never really brew an amazing cup of coffee however there medium roast stuff is some of my favorite from a Kcup it's not overly acidic

If you brew it at home with a good pour over it's great stuff (I used to be a coffee snob before I drove a truck)

Coffee like most things however once it becomes popular and the batch roasting increases it becomes normal and average and thats a great thing because a high quality product becomes popular getting mass adoption it becomes normal and everyday driving innovation for higher quality better flavors in food so every now and then you can have a rare special treat (civet cat coffee) never had it but it's on my list

Overall I'm a big fan of blackrifle coffee