Packaging is such a huge part of it, as I’m sure you know. Jay Clouse of Creator Science has a couple good videos about this and writes about it. Basically you come up with both the idea AND the packaging before your shoot. So you might make your thumbnail before your shoot.

If the goal is to get people who are interested in the intersection of bitcoin and finance into the “Jake ecosystem” I wonder if X would be the best way to grow:

- Post comments

- Host spaces

But YouTube is great when someone likes Jake and wants to binge content. I make a decent number of sales from people - all men - who dive into one video and then watch 5 more.

As my middle schooler would say, “You got this!” 👊