when a word, like "nostr" is new to someone, they may find that more stylish representations (in this case, elongated letter forms) are harder to parse into recognized letters, so they can decode them as letters, and assemble them into this-new-word-I'm-just-now-learning.
the extra parsing effort might add helpful friction, and the little decode win could strengthen their interest. or it may be too much, and their unrelenting content torrent just slides on, without them "getting it"...
that said, I like #3 best.
