Brand identity is about how users and customers identify themselves through a product of service.

The notion of branding started from 2000BC when cattle's were marked to identify the product. In recent times the concept of identification progressed to logos and taglines in the 80s and immersive/lifestyle experience like hanging in a cafe, yoga, statement bag etc in the 2000s. Today, we as users and customers appreciate not just the product but the purpose and value it carries. Its quite a dynamic concept

I don't have a client I identify with the most at this time but I am quite excited to see how this evolves

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