Despite concerns about a price-sensitive consumer, Yeti sold a significant number of coolers. The company's success can be attributed to its reputation for producing high-quality products that meet customer needs.

Source: https://www.marketwatch.com/story/yeti-sold-a-lot-of-coolers-despite-all-the-talk-of-a-price-sensitive-consumer-72ba5519?mod=mw_rss_topstories