This would entice me to buy it.
"Private purchasing. We’ll enable customers to purchase a Bitkey device without disclosing their home address and other personal information. This starts with an option to buy without disclosing your home (or billing) address and pick up your Bitkey order in person at thousands of locations in the U.S. We’ll also add an option to buy Bitkey with bitcoin. We’ll ship both of these over the next few months. "