It seems like they are simply missing an incentive structure. 2 sats to stream content from a source. 1 sat is the content ID originator, the other sat goes to the host. Host your own, 2 sats, host someone else's, 1 sat each.
Some interesting comments about IPFS: https://news.ycombinator.com/item?id=37750529
Basically all people who have used it realized it wasn't working, but those who were heavily invested on it used their cognitive dissonance to reframe it as "good for internal networks" or to say that "now it is going to get better".
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