I write off things all the time when they don’t work. I don’t care how “likeable” anyone who created the product is. I have firsthand experience with two different merchants and customers and that’s a much more important factor in my decision-making process.
Discussion
There are situations where I take the factor you prefer, too. But I was just answering your question why anybody likes it at all. Not saying there are no other factors.
Offtopic: people are always the most important everywhere. You are putting yourself at a disadvantage when you don't care in any way about any likeable people. Just saying the phrase "don't care if smb is likeable" is harsh and self harming. Not saying the product must be best or liked at all.
Sorry to pick on you, I don't mean to lecture you. I mean to lecture all the kids reading this.
It’s not that I don’t care in any way. It’s that there are plenty of likeable people who have built shitty products. Ideally you get both, but in a situation where a high failure rate can have a potentially disastrous effect, likability alone won’t get you very far.