I think it's the best company to steel-man my point. I personally don't think the app store fee and on device purchases cut adds value to me, but you're right that Apple has legitimate hardware products. It says a lot that even a company as successful as apple ends up playing financial games on their balance sheet and introducing financialized products. That's how you keep winning in a fiat world.
Apply the logic you have for MicroStrategy to individual Bitcoiners. Are you deserving of your valuation? Am I? In many ways Bitcoin is a cheat code, and it makes sense that a company which was struggling to grow would use it first.