“We believe there is room for a network of entertainment that is for brands only,” said Adam. All the content is episodic and are hosted by personalities. “This is a traditional strategy,” he said. “But what’s new in the video space is that we market our programming. We don’t just throw it out there and hope it sticks and goes viral.”
https://vator.tv/news/2008-10-30-former-mtv-celeb-adam-curry-on-the-new-mevio