Target local farmers markets and direct online sales. Maybe popups in established physical retail if you have relationships with existing businesses. Commercial leases are insane overhead not to mention they introduce the whole "someone needs to be in the store during business hours" problem.

The people I've known who have done soaps/honey/candles successfully have all started by building relationships in the community direct selling in person then pivoted to wholesale to small local business owners they've gotten to know while maintaining direct consumer sales digitally (sometimes with personal dropoff but always no storefront).

Consider reaching out to large chain supermarkets if your production could support their minimum order as many big boxes have a locally produced section of the store that they need to fill. Regionally themed retail shops also frequently want to stock stuff like this in addition to the "I❤️NYC" type stuff. I had a buddy who sold maple infused soaps near the Canadian border who made great money as people bought gifts for family and friends frantically before getting back to the US.

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