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Can you give more details?

What I meant with that was that most musicians probably don't have the distribution network or partnerships to get their music out to the masses.

I have a friend who's been a musician most of his life, he produces, he dj's, he's writing plugins for the hardware he's using and he had labels down the road. several. Yet he never got "that" exposure he kinda deserves.

Sure, he's on spotify and other platforms. he even tried CHOON in 2018 who was going to "give the power back to the artists", then they rugged and they came back as ROCKI. But anyhow. I think that distribution and marketing to get wider exposure is where most musicans probably hit a barrier. I hope this makes sense and if you want to check out my buddy (don't want spam here) look for Theatre of Delays on spotify or on my timeline here.

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Discussion

nothenry 2y ago

Totally get it! I also wonder if artists wouldnt necessarily need “that” exposure if they got to take home most of what they made, and if the money they were making wasnt a depreciating asset

TheGrinder 2y ago

I agree. Sometimes less is more. It's the same for content creators as myself on sites such as Twitch and co. Those sites take up to 50% from all donations and subscriptions and some even have the guts to demand exclusivity on your live content. For Twitch that means if you want to be affiliated we'll take 50% of your money for our cloud service and you may not restream at the same time. I take the 50% cut for the extra exposure and to drive my viewers to another site but I will not give you exclusivity over MY content so no affiliation for me. - also means I don't get subs or donations on Twitch.

I think decentralised distribution, audio and video networks have a huge opportunity in the years to come if they BUIDL solid brands. Some are already thriving but not so much for musicians.

nothenry 2y ago

Content distribution is definitely a key part of it