Lyn, so glad to hear you say this.

It drives me nuts too and sadly the only advice I ever get is to drop some super slick thumbnails, A/B test some titles, use graphics and hook soemone within the first 5 seconds by using a soundbite clip.

It's a nah from me.

I literally upload the Zoom conversation and hit sned.

Those who need to find it will find it.

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I've been doing the same for over 20 years now, I had an ezine before blogs were a thing. I always found this approach of headlines for the algorithm silly.

The recipe for me is - deliver huge value, if people don't know about it, their loss. If someone finds it valuable, the cheapest way to deliver some value to their friends is to share it with them.

I don't have many listeners or readers, certainly don't write bestsellers, but the satisfaction from the relationship with my audience is something I would never swap for a bunch of normies wanting to know what pumps next week.

Idk Juraj, I bet you are moonlighting as a listicle author. The 17 reasons why... 🤪

I published one of those I think! Just for fun. I also published a think tank looking "policy paper" :)

Oh yes! Haha it was too good though, it almost could qualify for state funds!

I am still waiting for some country to write me a letter that they need help with implementation.