I agree strongly with that last bit. TikTok seems like it’s a short form video app but it is actually an incredibly highly tuned search engine, product placement, and e-commerce platform.

It’s a huge bite…

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Spot on.

I met someone that had a small scale ecom biz in the beauty space that never did much before she had some product videos go viral. She didn't get into specific numbers, but she said she made more in a couple months after those than she had in multiple years running the biz.

Knowing that ByteDance takes a large chunk off the top, there has to be plenty of meat on that bone for a competitor.