The “Buggy Whip” industry which provided riding whips for horses were fearful of the invention of automobiles.Craftsman failed to realise that they could use their craft to cover the interior of automobiles & because of the larger surface area, generated more business revenue.

Candle makers were fearful of electricity but now all boutique candle makers prefer making candles under a light bulb.

Innovative technology disrupts jobs but enables greater results with less effort. It gives back more time, energy & space.

It gives back more freedom🫶