GM
The reason why Bitcoin wins is because it obeys the laws of economics and distributed systems.
That obedience to Natural Law is a key characteristic of the "maximalist" culture.
It's not a cult. Nobody is paying for propaganda (mind control) nor is there any cult of personality, Satoshi could be dead for all we know.
All the "influencers" are really just a variant of cult leader. They profit directly from their engagement.
Bitcoin people who are popular are largely self funded. They have this wealth because they obey Natural Law. Not from manipulating people and systems.