Cracker Barrel Nukes Woke Logo, Brings Back "Old Timer" In MAGA Cultural War Victory
Cracker Barrel Nukes Woke Logo, Brings Back "Old Timer" In MAGA Cultural War Victory
Update (1922ET):
Hours after President Trump commented on the Cracker Barrel logo, the restaurant chain released a statement bowing to popular demand, announcing it would revert to its old logo of the "Old Timer."
"Our new logo is going away and our "Old Timer" will remain," Cracker Barrel wrote in an X post.
Here's the full statement:
We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have. Our new logo is going away and our "Old Timer" will remain.
At Cracker Barrel, it's always been – and always will be – about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family. As a proud American institution, our 70,000 hardworking employees look forward to welcoming you to our table soon.
We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have. Our new logo is going away and our “Old Timer” will remain.
At Cracker Barrel, it’s always been – and always will be – about serving up delicious food, warm… https://t.co/C32QMLOeq0
— Cracker Barrel (@CrackerBarrel) https://twitter.com/CrackerBarrel/status/1960475658116632865?ref_src=twsrc%5Etfw
The world is healing.
?itok=oJTWvQCO
Now what happens to the CEO?
?itok=szBoEkuk
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Update (1045ET):
President Trump has https://truthsocial.com/@realDonaldTrump/115095579197949665
:
Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate Poll), and manage the company better than ever before.
They got a Billion Dollars worth of free publicity if they play their cards right. Very tricky to do, but a great opportunity. Have a major News Conference today.
Make Cracker Barrel a WINNER again.
Remember, in just a short period of time I made the United States of America the “HOTTEST” Country anywhere in the World. One year ago, it was “DEAD.” Good luck!
?itok=PHINI-Oi
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Cracker Barrel’s stock price tumbled by almost 14 percent last week after the company rolled out a new and extremely bland and soulless logo.
Critics accused the company of undergoing a ‘woke’ make over, with the removal of the “Uncle Herschel” logo—a white man sitting on a barrel, a iconic part of the brand since 1977.
The new sterile logo is completely devoid of character and has little link to the nostalgia of the long standing logo.
JUST IN: Cracker Barrel stock nosedives over 14% after they unveiled their new bland logo.
The company decided to ditch its iconic logo as part of its new rebrand, prompting harsh backlash, but CEO Julie Felss Masino is convinced people love the changes.
The company is also… https://t.co/V5eJDJhSJ9
— Collin Rugg (@CollinRugg) https://twitter.com/CollinRugg/status/1958555617054089711?ref_src=twsrc%5Etfw
The company also announced plans to remodel its restaurants, to do away with the country-store type décor including trinkets, dark wood, and front-porch rocking chairs.
The new restaurants will be brighter and have modern aesthetics, according to Julie Felss Masino, Cracker Barrel’s CEO since late 2023.
Felss claims that Cracker Barel is not abandoning its roots, but is “evolving” in order to cater for modern diners.
The damage was done, however, and the backlash was swift.
WTF is wrong with https://twitter.com/CrackerBarrel?ref_src=twsrc%5Etfw
— Donald Trump Jr. (@DonaldJTrumpJr) https://twitter.com/DonaldJTrumpJr/status/1958279379408372204?ref_src=twsrc%5Etfw
This is what Cracker Barrel looked like before. https://t.co/x0mhpqwr5v
— DeepState Illuminate (@TheDeep_State6) https://twitter.com/TheDeep_State6/status/1958558892146745479?ref_src=twsrc%5Etfw
— Mrs B (@attackdogX) https://twitter.com/attackdogX/status/1958562222893846907?ref_src=twsrc%5Etfw
— Patriotflyer (@Patriotflyer24) https://twitter.com/Patriotflyer24/status/1958567358114705555?ref_src=twsrc%5Etfw
Bud Light moment imminent. https://t.co/Cchj06JXPp
— Haikus From Underground (@HaikusFromUnder) https://twitter.com/HaikusFromUnder/status/1958556224141599080?ref_src=twsrc%5Etfw
— Patriotflyer (@Patriotflyer24) https://twitter.com/Patriotflyer24/status/1958567364251005199?ref_src=twsrc%5Etfw
It’s all her fault. Another white liberal woman destroyed a company. https://t.co/K4EgLUsJoQ
— Grass💚 (@DewyGrassBlades) https://twitter.com/DewyGrassBlades/status/1958556163399704589?ref_src=twsrc%5Etfw
Preview of upcoming Cracker Barrel ad campaign https://t.co/r35Dst623b
— NO CONTEXT MEME (@ssmb291_) https://twitter.com/ssmb291_/status/1958559180652270015?ref_src=twsrc%5Etfw
Cracker Barel Shares plunged more than 14 percent, a loss of around $200 million in market value. Prices eventually settled at $50.84 per share, a drop of around 13.9%.
Since that time, some value has been salvaged, evening out at about a $143 million loss.
Chief marketing officer Sarah Moore claimed that the changes are what customers want.
Clearly they don’t.
The resulting plunge in market value has forced the company to issue a further statement titled, “A Promise to Our Guests,” walking back the plan to remodel.
“We’re truly grateful for your heartfelt voices. You’ve also shown us that we could’ve done a better job sharing who we are and who we’ll always be,” Cracker Barrel wrote on Facebook.
The company further asserted that, “The things people love most about our stores aren’t going anywhere: rocking chairs on the porch, a warm fire in the hearth, peg games on the table, unique treasures in our gift shop, and vintage Americana with antiques pulled straight from our warehouse in Lebanon, Tennessee.”
There was an assurance that the “old timer” figure of founder Uncle Herschel will still be seen on menus and in stores. Obviously they’ve realised the change was disastrous, but can’t walk it fully back because they’ve already financed the terrible logo rebrand.
“We know we won’t always get everything right the first time, but we’ll keep testing, learning, and listening to our guests and employees,” the statement said, adding “At the end of the day, our promise is simple: you’ll always find comfort, community, and country hospitality here at Cracker Barrel.”
That old man and his barrel are destined to return to that logo, it’s not if it’s when.
— First Words (@unscriptedmike) https://twitter.com/unscriptedmike/status/1958555945899827332?ref_src=twsrc%5Etfw
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Tue, 08/26/2025 - 19:22
