I think it's a good way to enter nostr really for a content creator, adding another place to be present in. And once they're here they may see that they can have more visibility just cos it's smaller and more potential visibility (that is always gonna be tricky wherever you go).
Again I'm still not convinced that nostr is operating in a more meritocratic way or outside os regular social media dynamics or whatever seems to be suggested sometimes. It's just a different audience.