How can a company utilize Nostr? How can they populate Nostr with a catalogue of products? If that capability is available, I'd say the world is open big time.. I'd love to search Nostr and find a site, NostrGoods, and when you go there, you see business after business with another search to get where you want to go? So far it seems Nostr is more like XTwitter. Is it that I haven't searched with the right words?