If Steve Jobs was in charge of marketing Bitcoin…

He’d walk into the room, stare silently at his team, and then say:

“We’re not here to sell a product. We’re here to change the system.”

“Look - money, as we know it, is broken. It’s clunky, centralised, and controlled by gatekeepers who’ve never had your best interests at heart.”

“Bitcoin doesn’t need flashy ads. It needs clarity. Simplicity. Elegance.”

“We tell the story like this:

Imagine a world where value flows as freely as information.

Where you don’t need to ask for permission to own your wealth.

Where the system doesn’t collapse under its own corruption.”

“That’s Bitcoin.”

“This is not a finance product. This is a movement.

But - we’ll fail if we let the narrative get hijacked by speculators and noise.”

“Our job is to strip away the complexity and make people feel it.

Not just understand it. Feel it.”

“Because the people who are crazy enough to think they can change money… are the ones who do.”

The point I wanted to make with this little fiction is: If you want Bitcoin to go mainstream, stop marketing it only as a financial instrument. Start telling the human story.

🤔 Who’s doing this well right now? Tag the best Bitcoin marketers or campaigns you’ve seen.