"Once you know that the material carrot is just like the spoon that bends because it doesn't actually exist, you're condemned to a life of knowing that what you imagine as nirvana probably isn't.
What beautiful irony: That the prize for catching the carrot is to realize that chasing it was more fun."
- DHH
Wonder when he and Jason start buying bitcoin for 37signals.
I would bet they are. And that they don't have any reasons to tell anyone.
Their working and building philosophy paints a picture of a software development company in already a hyper it coincided world.
Focus on the craft, principles, users, and cutting out the bs.
