Zapping a note to buy wine isn't just novel.

It's powerful.

There are maybe 10 people in the world running their business this way. Does it give us an edge? Yes.

When you're paying for something in Bitcoin, the apex asset, you'd ideally want to try it before you buy it. But Bitcoiners aren't clustered in the same places, so most Bitcoin commerce happens online.

That means very little opportunity to sample.

You need social proof.

And there's no stronger signal than seeing someone zap a note to pay for an order.

If someone in your web of trust is willing to spend Bitcoin on a product, it's probably worth your time too. That zap is a purchase and an endorsement in one. It's a signal to everyone watching that it was worth the sats.

It also puts pressure on the seller.

That sale is public.

Everyone knows someone trusted you with Bitcoin.

Don't take that lightly.

Not every sale will happen like this, but the ones that do?

They give you something priceless.

Revenue that also works as marketing.

Your best customers are linking their reputation to yours.

You don’t have to ask for a review.

They already gave you one.

Zaps-as-purchases are rare today.

They're hard to earn.

But they are absolutely the most valuable.