I'm from Norway and see the same development there, more and more of my friends are using Signal, which is great. There are probably several reasons for that, but one of them is that I have become unreachable on all other messaging platforms (except WhatsApp unfortunately)... Also, closest family members use Signal because they know that's the only place they get photos of my kids.

I currently live in Argentina, and this place is completely saturated by WhatsApp. I have never made a phonecall or sent a message to anyone, personal or business, outside WhatsApp. I can't see Signal standing much of a chance to reach any meaningful adoption here outside the tech and privacy hardliners.

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