This is intriguing. I recently read Jack’s article on the principle of future social media, which states that no one should attempt to delete an individual’s social media post unless the author explicitly wants it to be removed. Here’s an interesting example for additional thoughts: a post on social media claimed that staff members from a Netflix drama had done something terrible to a cherished canola field in Gochang. Initially, people assumed that the staff had damaged the environment while filming, but it turned out to be a misunderstanding. There was tension between the drama staff and tourists due to miscommunication regarding the filming schedule in the area and the author exaggerated the situation by using highly dramatized & misleading language to draw attention. As a result, the author is being criticized for spreading false information, which raises the possibility of reverse-viral marketing (intended to reduce the positive viral momentum for the show). If people continue to use social media as the primary platform for their sporadic media conflicts, the value of the freedom championed by believers of decentralized social media will eventually diminish. Just like what's happening to legacy media.

Reply to this note

Please Login to reply.

Discussion

I find the situation quite amusing(?) because the author is demanding an official apology from the drama staff and the complete destruction of the videos filmed in that canola field. However, this person lacks any legitimate grounds to make such a demand. The level of confidence and entitlement displayed in this post is exceptionally high. Naturally, readers assume that there must have been something truly horrific because such confidence is rare for ordinary people (perhaps it’s only the case for Koreans? I’m not sure). How much ego does one need to write such a post in a public forum? I have no idea.