(Web) Analytics Complete Course

0. Create a website

- wordpress

- github pages

1. Implement Web analytics on website

Can be Google Analytics 4.

Alternatively a self hosted Web analytics solution such as Matomo, Fathom or something similar.

1b. OPTIONAL - extend implementation skills

- add button tracking

- add conversion tracking

- use a tag manager

2. Debugging Web analytics

- browser developer tools

- browser plugins (omnibug)

- wireshark

3. Run basic reports in Web analytics interface.

4. Directly query collected data.

If GA4 export to bigquery and query

If self hosted get access to database and query.

5. Create reporting

- looker studio

- self hosted eg redash, superset