We do these spaces / podcasts where we feature BTC communities across the world.

Since a lot of newbies show up, on the side we do giveaway spaces where we explain & send BTC to wherever the listener will be.

Most of them have no experience with BTC at all.

WoS is the fastest and most familiar to deal with when onboarding newbies without scaring them (initially) with the custodial part of the equation. It also allows you to move from 0 to showcasing lightning very quickly ...