The Ultimate Brand Voice Workout! 💪✏️

Want to know the single most effective exercise for mastering different brand voices? Here it is.

After crafting copy for global brands for over a decade, I've discovered that nothing develops your versatility faster than transforming the same bland message through different brand voices.

Take this utterly forgettable sentence: "Starting tomorrow, our café will introduce a new summer menu featuring several dishes made with local ingredients."

Now watch the transformation magic:

APPLE: "Introducing the thinnest menu. With the biggest local flavor."

RYANAIR: "NEW SUMMER MENU DROPS TOMORROW! Featuring local ingredients (wow, how original). Priority customers get to see the menu 20 minutes earlier for only €25 extra. #SorryNotSorry"

KANYE: "THIS MENU IS THE GREATEST ARTISTIC ACHIEVEMENT SINCE MYSELF. 100% GENIUS. 100% LOCAL. 200% YE."

TRUMP: "HUGE ANNOUNCEMENT! Our INCREDIBLE new summer menu launches tomorrow with ONLY THE BEST local ingredients. The old menu? TOTAL DISASTER. This will be the GREATEST MENU in HISTORY, believe me folks!!!"

NIKE: "Tomorrow isn't promised. But our new summer menu is. Local ingredients. Bold flavors. Cook it. Serve it. Just eat it."

VOGUE: "The season's most anticipated culinary offering arrives tomorrow—an exquisitely curated selection featuring locally-sourced ingredients juxtaposed with classic technique. A minimalist yet audacious expression of summer's ephemeral bounty."

DAVID ATTENBOROUGH: "Here we witness the remarkable emergence of the summer menu. Carefully adapted to its local environment, these dishes have evolved extraordinary flavors to attract the most discerning of predators: the human customer."

It's the copywriting equivalent of cross-training. Try this with your team or on your own projects.

You'll quickly identify which brands have truly distinctive voices and how to create that uniqueness for yourself or your clients.

What brand should I do next? 🤌🏻

#copywriting #brandvoice #contentcreation