New blog post!💥
Our designer Erik looks back on our #BitcoinforSignal campaign: why we started it, what we aimed for, and how the design and branding came together. A brief read with a peek behind the scenes. 
https://blog.cashu.space/bitcoin-for-signal-a-campaign-retrospective/
"Presentation matters more than people admit. The same idea packaged poorly would have gone nowhere. Taking the time to make it look like it already belonged in Signal made people take it seriously.
Borrowing brand language is powerful when done respectfully. We weren't trying to trick anyone into thinking this was official. But by using Signal's colors and design patterns, we made the integration feel inevitable rather than hypothetical."
So true!!!!! I shared that with all of my non-bitcoin family because it simply looked amazing and professional. It was possible and not embarrassing therefore easy to share around.
wrote up a retrospective on the #bitcoinforsignal campaign. the origins, design decisions, the criticism and what worked.
it's up on the Cashu blog if you want to check it out:
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