𝐌𝐨𝐬𝐭 𝐛𝐚𝐛𝐲 𝐬𝐤𝐢𝐧𝐜𝐚𝐫𝐞 𝐢𝐬 𝐦𝐚𝐫𝐤𝐞𝐭𝐞𝐝 𝐚𝐬 “𝐠𝐞𝐧𝐭𝐥𝐞” — 𝐛𝐮𝐭 𝐰𝐡𝐚𝐭’𝐬 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐢𝐧𝐬𝐢𝐝𝐞?

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Fragrance.

Parabens.

Phthalates.

PFAS.

Formaldehyde.

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All linked to hormone disruption, reproductive damage, and even cancer, and most of them are banned in other countries.

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But here in the U.S.? These toxins are still legally allowed in baby lotion, baby wipes, baby shampoo… even prenatal products.

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The truth is, a baby’s skin is thinner and more absorbent than an adult’s. That means these chemicals hit harder, faster, and with longer-lasting impact.

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Pregnant mamas, these toxins don’t stop at your skin. Many cross the placenta and reach your baby before they even take their first breath.

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We make every product as if it’s going on a newborn. Because for some of you, it is.

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Save this.

Tag a mom who deserves better.

Your baby’s body was born pure, we want to help keep it that way.