Designer and client unknown. As seen in Scan Ad Art: Advertising Art in Norway, Finland, Sweden and Denmark, 1967.
#Illustration #Lettering #Logos #Branding
The first artists and printers to call themselves “designers” advertised their work in the mid- to late 19th century. Their printed ephemera brought color and design innovation to the masses. Soon, thanks in part to a generous donation from collector Richard Sheaff, thousands of fine examples of this blossoming graphic design will join Letterform Archive.
See more of the Richard Sheaff Ephemera Collection: https://letterformarchive.org/news/richard-sheaff-vintage-ephemera/
#Ephemera #Museums #SpecialCollections #IndustrialRevolution
Matching Super-Veloz in use on various Spanish letterheads (ca. 1940s–’50s) to our Super-Veloz specimen book (ca. 1950).
Super-Veloz (AKA SuperTipo Veloz) is a modular typographic system developed by Joan Trochut in 1942, the elements of which can be combined into typographic or decorative forms.
Check out the recording of Alexander Tochilovsky’s 2018 Letterform Lecture to learn more about this experimental typographic system: https://letterformarchive.org/events/view/super-veloz
#Typography #GraphicDesign #ModularType