Wine is fragile and difficult to ship.

Bitcoin is volatile internet money.

Neither seemed like a foundation for a business—

until I found my best customers: Bitcoiners.

🧵 How I took my winery from zero to all-in:

2021

I’d just started selling my wine at farmers markets.

One day, a guy asked, “Do you accept crypto?”

I said, “I’ll take your bitcoin,” and had no idea how I’d actually do that.

He walked away.

But it stuck in my mind.

The first person who ever asked.

I was a Bitcoiner, but didn’t think that had anything to do with wine.

Bitcoiners were 0% of my sales.

2022

I joined Twitter. Went to my first Bitcoin conference.

And the people in it? They were my people.

Honest. Curious. Genuine. Driven.

A few folks started asking if they could buy wine with bitcoin.

I said yes—not because I saw a business opportunity.

I just wanted more bitcoin.

I added a little Bitcoin logo to my wine bottles.

Put up a “Bitcoin Accepted Here” sign at the farmers market.

But that was mostly for my own obsession.

I mostly had old men come up and warn me about bitcoin’s volatility.

But sometimes, real ones would trickle through.

One woman saw the sign and said:

“You accept Bitcoin?? I HAVE TO GO GET MY HUSBAND.”

I could tell she was married to someone who couldn’t stop talking about bitcoin, like me.

Sure enough, I now consider him a friend.

Bitcoin sales still felt more like a fun side quest than a real channel.

Bitcoiners were ~10% of my sales.

2023

This is when I felt the shift.

Early in the year, bitcoin sales started covering my living expenses.

By the holidays, the momentum was undeniable.

Still not everything—but enough to make me pay attention.

Bitcoiners weren’t just buyers.

They were thoughtful. Loyal. Fun to talk to.

It didn’t feel like marketing—it felt like alignment.

Bitcoiners were ~50% of my sales.

2024

Things got wild.

I released Satoshi’s Reserve, a wine I’d quietly been setting aside since 2021.

The auction blew past anything I’d seen before.

In dollar terms, it beat the entire prior year of online sales.

Then I dropped HIGHER, my second bitcoin-focused wine.

Another record. Same story:

Enthusiasm. Loyalty. People telling other people to support me.

Meanwhile, I was still at farmers markets.

Twelve-hour days every weekend.

Pitching the same story to strangers who’d never come back.

Bitcoiners were showing up, rebuying, and selling for me.

That made the decision easy.

Bitcoiners were ~75% of my sales.

2025

No more farmers markets.

No more trying to reach “everyone.”

I’m all in on Bitcoiners now.

I’ll probably make less money this year.

But I’ll be fired up by everything I do.

And I’ll have complete alignment between my job and my mission.

Selling wine for bitcoin isn’t just good business.

It feels like doing my part to make the world better.

And the fact that I get to do that with wine from my family vineyard?

That’s about as soul-filling as it gets.

Bitcoiners didn’t just become my best customers.

They joined my mission.

Bitcoiners have high expectations, are discerning and HATE deception, but if you have that, then they are dying to become your best customers.

Plant a Flag.

Bitcoin Preferred.

PeonyLaneWine.com 🍷

🚀 GM Nostr! Let’s break some records! ⚡️

Some people say zapping for followers is a scam… I say it’s a game. And guess what? I’m the one giving out the sats! But hey, if it upsets the fun police, let’s make their day even worse. 😏

🔥 Mission: 300 followers 🔥

🎯 Follow me? Boom—50 sats

🔁 Repost? Zap—21 sats

Let’s turn Nostr into a fireworks show and watch the skeptics implode. Who’s in? ⚡️💜 #Nostr #ZapStorm #FollowTheFun

When i finish my degree im just gonna develop shit for Linux

:fidelity: Fidelity launched a no-fee retirement plan involving #Bitcoin.

:reward: Share > Like > Comment = ⚡️21

:topreward: Top Comment = ⚡️500

(For 24 hrs Only)

Any pleb need a zap?⚡️ 🤘

Call 0-8000-MOSTRO if you want one 🤓

I miss those days but I’m never getting anything but a plus sized phone now 😭

iPhone 4 was peak Apple design, maybe I’m just nostalgic. The new iPhones are almost as good, and obviously way more useful.

the small old phones were the perfect form factor, but having a huge screen is so nice 😭

GM #nostr

More art :)

#bitcoinart

1M sats for everyone who reposts and replies!

GM! ☕ Biologists predict a decline in male pregnancies due to political climate change! 😎

Bought the 12 mini at launch, since I desperately needed a new phone and my #1 criteria was that it would fit in my pockets.

4.5 years down the road, it still works great. Only getting rid of it when it falls apart 👌🏻

i "downgraded" to an iPhone 16e.

i’ve learned:

- always-on screen is dumb

- dynamic island is dumb

- camera button is dumb

- new modem is great

- one camera is fine

- magsafe is dumb

- titanium is dumb

- battery is great

- 60hz is fine

I’ve had 5 Android phones and the only one to last longer than 3 years is my pixel 6 pro. I’ve had 3 iPhones, and they all work. My 13 year old iPhone 4 and 8 year old iPhone 7…

Why are Android phones poorly built?

Nope lol I should. I’m using the cloud hosted node by alby

It’s pretty easy tbh, just some unexpected stuff every once in a while