Apple Apologizes for 'Crush' iPad Pro Ad, Won't Put It on TV
When introducing the new M4 iPad Pro models, Apple showed a video of a hydraulic press crushing all manner of creative tools, including musical instruments, electronic equipment, arcade games, paint and brushes, computers, cameras, and more, with the aim of demonstrating how the iPad represents all of the tools condensed into a single device.
The ad was a play on the popular hydraulic press videos that are popular across social media sites, but creatives found the concept to be in poor taste. Actor Hugh Grant referred to the ad as the "destruction of the human experience," director Reed Morano told Apple to "read the room" and called it "actually psychotic," and Basecamp CTO David Heinemeier Hansson said it "symbolizes everything everyone has ever hated about digitization."
The upset over the Crush ad led Apple to issue an apology. In a statement to Ad Age, Apple marketing vice president Tor Myhren said that the video ultimately "missed the mark."
Creativity is in our DNA at Apple, and it's incredibly important to us to design products that empower creatives all over the world. Our goal is to always celebrate the myriad of ways users express themselves and bring their ideas to life through iPad. We missed the mark with this video, and we're sorry.
Apple left the Crush video on its YouTube channel, but the ad won't be running on television.
Tag: Apple Ads
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iPad Pro's M4 Chip Outperforms M3 by Up to 25%
Benchmarks for the new M4 iPad Pro models have popped up on Geekbench, giving us an idea of how much faster Apple's second-generation 3-nanometer chips are compared to the M3, M2, and other prior-generation Apple silicon chips.
The 10-core variant of the M4 chip earned an average single-core score of 3,695 and an average multi-core score of 14,550 across 10 benchmarks. When it comes to single-core performance, the M4 is faster than the M3 Max MacBook Pro, and it's comparable to the M2 Max in multi-core performance.
For context, here are the single-core and multi-core scores of prior chips (all max CPU/GPU variants):
M4 - 3,695/14,550
A17 Pro - 2,908/7,234
M2 - 2,540/9,360
M2 Pro - 2,651/14,295
M2 Max - 2,802/14,800
M1 - 2,272/8,208
M3 - 3,087/11,702
M3 Pro - 3,112/15,286
M3 Max - 3,128/20,957
iPad, but it is up to 24 percent faster than the M3.
Apple said that the M4 delivers up to 1.5x faster CPU performance than the M2 in the prior-generation iPad Pro, which is accurate based on the benchmarks we've seen so far.
Related Roundup: iPad Pro
Buyer's Guide: iPad Pro (Buy Now)
Related Forum: iPad
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13-Inch iPad Air Features 20% Brighter Display Than 11-Inch iPad Air
The new 13-inch iPad Air has a max display brightness of 600 nits, which is 20% higher than the 11-inch iPad Air, according to Apple's tech specs for the devices.
This means the 13-inch iPad Air's peak brightness is equal to the previous-generation iPad Pro models with the M2 chip for standard dynamic range (SDR) content, but the new iPad Pro models have brighter OLED displays that can reach up to 1,000 nits for SDR content, and up to 1,600 nits for high dynamic range (HDR) content.
Peak brightness levels (SDR) for recent iPad Pro and iPad Air models:
13-inch iPad Pro (M4): 1,000 nits
11-inch iPad Pro (M4): 1,000 nits
12.9-inch iPad Pro (M2): 600 nits
11-inch iPad Pro (M2): 600 nits
13-inch iPad Air: 600 nits
11-inch iPad Air (M2): 500 nits
10.9-inch iPad Air (M1): 500 nits
spotted by Saran, who runs the tech-focused YouTube channel SaranByte.
Related Roundup: iPad Air
Buyer's Guide: iPad Air (Buy Now)
Related Forum: iPad
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What’s New With the iPad Pro Magic Keyboard
With the iPad Pro, Apple introduced an overhauled version of the Magic Keyboard to add new features that make using an iPad Pro feel more like using a Mac. If you’re thinking about buying one of the new iPad Pro models and don’t know if you should get a keyboard, this article walks through all of the new features.
Design
Apple hasn’t changed the underlying look of the Magic Keyboard, and it continues to use the floating cantilever design introduced with the prior version.
A magnetic back connects to the iPad, allowing for multiple viewing angles by adjusting the amount of tilt. The iPad hovers over the keyboard and palm rest, which is now made from aluminum, much like the MacBook.
The keys are backlit and use a scissor mechanism with 1mm of travel, the same as the prior-generation model. The outer cover provides front and back protection to keep the iPad safe when traveling.
Function Keys
The updated Magic Keyboard has a dedicated row of function keys for increasing and lowering brightness, changing the volume, controlling media playback, locking the display, initiating a search, turning on Do Not Disturb, starting dictation, and more.
The function row is similar to the function row on the Mac.
Trackpad
Apple made the trackpad from glass and increased the size, making it easier to work with. The trackpad supports haptic feedback, allowing for multi-touch gestures and improving precision-based tasks like editing spreadsheets and selecting text.
Colors
The Magic Keyboard comes in black and white.
Passthrough Charging
While the Magic Keyboard uses the Smart Connector on the iPad to connect, there is an included USB-C port that can be used for passthrough charging.
Compatibility
The new Magic Keyboard is compatible with the M4 iPad Pro models, and it comes in 11-inch and 13-inch sizes. It does not work with other iPad models, and the prior version of the Magic Keyboard does not work with the M4 iPad Pro models.
Price
The 11-inch version of the Magic Keyboard is priced at $299, and the 13-inch model is $349.
Tag: Magic Keyboard
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Apple Seeds macOS Sonoma 14.5 Release Candidate to Developers
Apple today seeded the release candidate version of an upcoming macOS Sonoma 14.5 update to developers, with the software coming a week after Apple released the fourth beta.
Registered developers can opt in to the beta through the Software Update section of the System Settings app. Note that an Apple ID associated with an Apple Developer account is required to get the beta.
Related Roundup: macOS Sonoma
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Logitech Launches Keyboard Cases for New iPad Air and iPad Pro Models
Popular accessory maker Logitech this week announced new keyboard case options that are designed for Apple's iPad Air and iPad Pro models, offering an alternative to the more expensive Magic Keyboard options from Apple.
The Logitech Combo Touch is compatible with both sizes of the iPad Air and the two thin and light iPad Pro models. Logitech says that the Logitech Combo Touch is its lightest keyboard to date, improving portability and limiting the bulk added to a tablet setup.
Apple Pencil use.
There is a multi-touch trackpad, which Logitech says offers intuitive and precise input and navigation. There are auto-backlit keys in a standard layout with sixteen brightness levels. Shortcut keys allow easy access to volume control, media playback, screenshots, and more, plus there is a Smart Connector for connectivity so there's no need for Bluetooth.
purchased from the Logitech website.
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Apple Pencil Pro: All the New Features
Apple this week debuted the Apple Pencil Pro, marking the first major revision to the Apple Pencil lineup since the 2018 launch of the Apple Pencil 2. There are some major changes that were introduced with the new accessory, including new gestures and capabilities.
Squeeze
The squeeze gesture allows the Apple Pencil Pro to sense when pressure is applied to the sides of the device. Using squeeze brings up a palette so that you can do things like switch tools, line weights, and colors.
Developers can customize how apps react to the squeeze gesture so it can bring up custom controls in each app.
Barrel Roll
There is a gyroscope in the Apple Pencil Pro that allows the rotation of the barrel to change the orientation of certain tools. It basically offers much more precise control of shaped pen and brush tools, similar to how a real pen or brush would function when you tilt it while drawing or sketching.
Haptic Feedback
A built-in haptic engine offers haptic feedback when using the Apple Pencil Pro's gestures. A light haptic pulse will respond when using a squeeze or double-tap gesture, plus there is feedback when using the snap to a Smart Shape feature.
Find My
Find My is available for the Apple Pencil Pro so it can be tracked right alongside the iPad and other devices in the Find My app.
Charging and Pairing
The Apple Pencil Pro attaches to the side of the iPad Pro or the iPad Air, and the magnetic connection enables automatic pairing and charging. There is a new magnetic interface that is available on the 2024 iPad Pro models.
Existing Features
Current Apple Pencil features like Apple Pencil hover and double tap are supported. Hover lets you preview where the Apple Pencil will touch down on the display before a mark is made, while double tap can be used for swapping between tools.
Low latency, tilt sensitivity, and pressure sensitivity are all included features.
Compatibility
The Apple Pencil Pro is compatible with the M2 iPad Air models and the M4 iPad Pro models, so it only works with the May 2024 iPads.
Price
The Apple Pencil Pro is priced at $129, which is also the cost of the Apple Pencil 2.
Tag: Apple Pencil
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10 Reasons to Wait for Next Year's iPhone 17
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models concurrently, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different, and already we have some idea of what to expect from Apple's 2025 smartphone lineup.
If you plan to skip this year's iPhone 16, or if you're just plain curious about what's on the horizon, here are 10 rumored features that we are expecting to arrive in time for its successor, the iPhone 17 series, which is likely to be released in September 2025.
1. Under-Display Face ID
iPhone 17 Pro & iPhone 17 Pro Max
The iPhone 17 Pro is expected to be the first iPhone to feature under-panel Face ID technology. The only external indication of the under-display Face ID technology will likely be a circular cutout for the front-facing camera. This will probably be Apple's last premium model to include a circular cutout for the front-facing camera. Apple is then expected adopt under-display cameras in 2027's "Pro" iPhone models for a true "all-screen" appearance.
2. New Display Sizes
iPhone 17 & iPhone 17 Plus
This year's iPhone 16 Pro and iPhone 16 Pro Max are rumored to be getting bigger display sizes, going from 6.12- and 6.69-inches to 6.27- and 6.86-inches, respectively. For 2025, Apple is also expected to bring the larger 6.27-inch display size to its standard iPhone model, while the equivalent "iPhone 17 Plus" model could adopt completely new display dimensions.
3. 120Hz ProMotion (Always-on Display)
iPhone 17 & iPhone 17 Plus
Apple intends to expand ProMotion to its standard models in 2025, allowing them to ramp up to a 120Hz refresh rate for smoother scrolling and video content when necessary. Notably, ProMotion would also enable the display on the iPhone 17 and iPhone 17 Plus to ramp down to a more power-efficient refresh rate as low as 1Hz, allowing for an always-on display that can show the Lock Screen's clock, widgets, notifications, and wallpaper even when the device is locked.
4. Apple-Designed Wi-Fi 7 Chip
iPhone 17 Pro & iPhone 17 Pro Max
Apple's premium 2025 models are expected to be equipped with an Apple-designed Wi-Fi 7 chip for the first time. Wi-Fi 7 support would allow the "Pro" models to send and receive data over the 2.4GHz, 5GHz, and 6GHz bands simultaneously with a supported router, resulting in faster Wi-Fi speeds, lower latency, and more reliable connectivity. The Wi-Fi chip would also allow Apple to further reduce its dependance on external suppliers like Broadcom, which currently supplies Apple with a combined Wi-Fi and Bluetooth chip for iPhones.
5. 48MP Telephoto Lens
iPhone 17 Pro Max
An upgraded 48-megapixel Telephoto lens on Apple's largest premium device is expected to be optimized for use with Apple's upcoming Vision Pro headset, which launches on February 2, 2024. (The current iPhone 15 Pro models feature 48-megapixel main, 12-megapixel ultra wide, and 12-megapixel telephoto lenses.) That would make 2025's "Pro Max" the first iPhone to have a rear camera system composed entirely of 48-megapixel lenses, making it capable of capturing even more photographic detail.
6. 24MP Selfie Camera
All iPhone 17 Models
The iPhone 17 lineup will feature a 24-megapixel front-facing camera with a six-element lens, according to one rumor. The iPhone 14 and 15 feature a 12-megapixel front-facing camera with five plastic lens elements, and this year's iPhone 16 lineup is expected to feature the same hardware. The upgraded resolution to 24 megapixels on the iPhone 17 will allow photos to maintain their quality even when cropped or zoomed in, while the larger number of pixels will capture finer details. The upgrade to a six-element lens should also slightly enhance image quality.
7. Scratch Resistant Anti-Reflective Display
All iPhone 17 Models
The iPhone 17 will feature an anti-reflective display that is more scratch-resistant than Apple's Ceramic Shield found on iPhone 15 models, according to one rumor. The outer glass on the iPhone 17 is said to have a "super-hard anti-reflective layer" that is "more scratch-resistant." It's not clear whether Apple is planning to adopt the Gorilla Glass Armor that Samsung uses in its Galaxy S24 Ultra, but the description of Corning's latest technology matches the rumor.
8. More Memory
iPhone 17 Pro & iPhone 17 Pro Max
Apple's Pro models next year will come with 12GB of RAM, claims Jeff Pu of investment firm Haitong. For comparison, the iPhone 15 Pro models have 8GB of RAM, while the iPhone 16 Pro models are also expected to have 8GB of RAM. Any such increase would allow for improved multitasking on the iPhone, as well as provide additional resources for any artificial intelligence features that require large-language models to be resident in memory.
9. Smaller Dynamic Island
iPhone 17 Pro Max
Apple's highest-end 2025 iPhone will feature a significantly narrower Dynamic Island, thanks to the device's adoption of a smaller "metalens" for the Face ID system, claims Haitong's Jeff Pu. Assuming that's the case, it would be the first time that Apple has changed the Dynamic Island since it debuted on the iPhone 14 Pro in 2022.
10. iPhone 17 "Slim"
iPhone 17 Plus
Apple's iPhone 17 Plus will feature a 6.55-inch display, according to analyst Ross Young of Display Supply Chain Consultants (DSCC). Responding to a claim by Jeff Pu that the iPhone 17 Plus will be replaced by an "iPhone 17 Slim," Young said to expect a reduction of 2% over the previous, current, and next-generation models. Based on his logic, a smaller display would help differentiate the larger iPhone 17 model from the iPhone 17 Pro Max, while remaining larger than the iPhone 17 and iPhone 17 Pro.
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Adobe Takes 40% Off Creative Cloud All Apps for Your First Year
Adobe this week is offering first-time subscribers of the Adobe Creative Cloud All Apps plan a 40 percent discount on the service. With this sale, you'll pay $35.99 per month for the plan, down from $59.99 per month, and this price will last through your first year.
Note: MacRumors is an affiliate partner with Adobe. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
You can also choose to pay for the entire year upfront at the price of $395.93 per year, down from $659.88 per year. After your first year ends, your subscription will automatically renew at the standard rate unless you change or cancel the subscription. This sale ends May 13.
40% OFF
Adobe Creative Cloud All Apps for $35.99/month
When signing up for Creative Cloud All Apps, you gain access to more than 20 creative apps, including Photoshop, Illustrator, Premiere Pro, After Effects, InDesign, and Acrobat. You also get templates, cloud storage, and thousands of Adobe Fonts.
Deals Roundup has more information on the latest Apple-related sales and bargains.
Related Roundup: Apple Deals
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iPad Air vs. iPad Pro Buyer's Guide: 30+ Differences Compared
The iPad Air is now available in two size options, just like the iPad Pro. Yet after a significant update to the iPad Pro that introduces a thinner design and OLED displays, how different are the two product lines and which should you buy?
The introduction of the fourth-generation iPad Air in September 2020 brought the device much closer to the iPad Pro in terms of design, and with the most recent model, the iPad Air gained the same M2 chip and Apple Pencil hover support as the previous iPad Pro, bringing them even closer together. The latest iPad Pro models introduced a large number of significant new changes, such as the M4 chip, OLED displays, and a higher price point, and it means that the high-end iPad models are now further differentiated from the iPad Air than before.
Should you consider purchasing the iPad Air to save money, or do you need the high-end features of the iPad Pro? Our guide answers the question of how to decide which of these two iPads is best for you.
iPad Air (M2, 2024)
iPad Pro (M4, 2024)
Liquid Retina display
Ultra Retina XDR display
ProMotion technology for refresh rates up to 120Hz
SDR brightness: 600 nits max
SDR brightness: 1,000 nits max
XDR brightness: 1,000 nits max full screen, 1,600 nits peak (HDR content only)
Nano-texture display glass option on 1TB and 2TB models
M2 chip (5nm, N5P)
M4 chip (3nm enhanced, N3E)
8-core CPU
Up to 10-core CPU
Hardware-accelerated ray tracing
Hardware-accelerated H.264 and HEVC
Hardware-accelerated 8K H.264, HEVC, ProRes, and ProRes RAW
ProRes encode and decode engine
100GB/s memory bandwidth
120GB/s memory bandwidth
8GB of memory
8GB or 16GB of memory
Improved thermal design with graphite sheets and copper
Touch ID in top button
TrueDepth camera system for Face ID
Portrait mode with advanced bokeh and Depth Control
Portrait Lighting with six effects (Natural, Studio, Contour, Stage, Stage Mono, High-Key Mono)
Animoji and Memoji
LiDAR scanner
Adaptive True Tone flash
Rear ambient light sensor
ProRes video recording up to 4K at 30 fps (1080p at 30 fps for 256GB capacity)
ProRes video recording up to 4K at 60 fps with external recording
Two microphones
Four studio-quality microphones
Audio zoom
Stereo recording
Landscape stereo speakers
Four speaker audio
Weight: 462 grams or 617 grams
Weight 444 grams or 579 grams
Depth: 6.1 mm
Depth: 5.3 mm or 5.1 mm
USB‑C connector
USB‑C connector with support for Thunderbolt / USB 4
Supports Magic Keyboard
Supports Magic Keyboard for iPad Pro (M4)
128GB, 256GB, 512GB, or 1TB storage
256GB, 512GB, 1TB, or 2TB storage
Available in Space Gray, Starlight, Purple, and Blue
Available in Space Black and Silver
Price starting at $599
Price starting at $999
Overall, the iPad Air is the better option for the majority of users, simply on the basis of value for money. For most people, the additional $400+ needed to buy the iPad Pro is not justified to get the likes of Face ID, four-speaker audio, and a ProMotion OLED display with refresh rates up to 120Hz.
Some iPad Pro features, such as LiDAR, up to 16GB of memory, and Thunderbolt connectivity are only practically useful to a small niche of users and most will never use some of these high-end capabilities. Many features such as Audio zoom and stereo audio recording may not be meaningfully utilized by many users.
Professionals who have a clear use case for needing larger amounts of RAM and storage, a matte display, Thunderbolt connectivity, and OLED for HDR content will clearly benefit from buying the iPad Pro. That being said, "prosumer"-style customers who simply want the best iPad will enjoy features such as 120Hz ProMotion for smoother scrolling and gaming, deeper blacks and more vivid colors with the OLED display, and the Adaptive True Tone flash for document scanning, even if they are not necessary.
Related Roundups: iPad Air , iPad Pro
Buyer's Guide: iPad Air (Buy Now), iPad Pro (Buy Now)
Related Forum: iPad
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Best Buy Introduces First Discounts on M4 iPad Pro for Members
Best Buy has the first discounts we've tracked on the brand new M4 iPad Pro, available exclusive to My Best Buy Plus and My Best Buy Total members. If you are a member, you'll find $50 off nearly every model of these new tablets at Best Buy.
Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
$949.00, down from $999.00. The 256GB Wi-Fi 13-inch iPad Pro is available for $1,249.00, down from $1,299.00. You'll also find the same $50 discounts on higher storage models with the Nano-texture glass option.
Note: You need a My Best Buy Plus/Total membership to see these deals.
$50 OFF
M4 iPad Pro at Best Buy
check out our recap article of this week's Apple event. Be sure to visit our full Deals Roundup to shop for even more Apple-related products and accessories.
Related Roundup: Apple Deals
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2024 iPad Pro: Best New Features
Apple finally refreshed the iPad Pro, and the new feature set was worth the wait. From new OLED display technology to the M4 chip, the 2024 iPad Pro is undeniably impressive. We've rounded up some of the most notable changes worth considering when deciding rather to upgrade.
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OLED display - Both the 11-inch and 13-inch iPad Pro models have an Ultra Retina XDR display that uses tandem OLED technology, which is basically two displays stacked on top of one another. You can expect brighter highlights, deeper true blacks, and better detail in shadows and low light content, plus there's an option for matte nano-texture to cut down on glare.
M4 chip - The M4 is built using a second-generation 3-nm process with three or four performance cores and six efficiency cores. CPU performance is up 1.5x compared to the M2, and the GPU has hardware-accelerated mesh shading and ray tracing. The M4 also has the most powerful Neural Engine ever that's capable of 38 trillion operations per second.
Thin design - Measuring in at 5.1mm, the 13-inch iPad Pro is the thinnest device that Apple has made to date, thinner even than the iPod nano. The 11-inch model isn't much thicker at 5.3mm, and both have slim bezels for maximum screen space. The 11-inch model weighs under a pound, and the 13-inch model is just over.
Camera - Apple moved the front camera to the landscape side of the iPad Pro, so it's in the right position for FaceTiming and video calls when it's attached to a keyboard.
Accessories - There's a new Magic Keyboard and an Apple Pencil Pro that go along with the iPad Pro. The keyboard has a larger trackpad with haptic feedback, an aluminum palm rest, and a function row for brightness and volume control. The Apple Pencil Pro has a squeeze gesture for selecting tools, haptic feedback, and a gyroscope that adds support for rolling the Apple Pencil for more precise control.
Removed features - Apple did drop some options from the latest iPad Pro models. There's no more mmWave 5G chip and it's limited to sub-6GHz, plus there's no SIM slot so it's eSIM only for cellular models. Apple also removed the Ultra Wide camera, so there's just a single-lens 12-megapixel camera and LiDAR sensor in the new models. Sticker fans are out of luck too, because Apple isn't including them in the box.
Related Roundup: iPad Pro
Buyer's Guide: 11" iPad Pro (Buy Now), 12.9" iPad Pro (Buy Now)
Related Forum: iPad
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Apple Releases iTunes for Windows 12.13.2 With Support for New iPads
Apple today released an iTunes 12.13.2 update for Windows users, with the software introducing support for the new iPad Air and iPad Pro models.
iTunes for Windows is typically updated every few months, and this update follows a December release that added security fixes.
iTunes has been phased out on the Mac for several years now and it has been replaced with Finder and the TV app, but Apple has continued to keep the Windows version available.
Microsoft Store or from Apple's website.
Tag: iTunes
Related Forum: Mac Apps
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New iPads Don't Come With Apple Stickers in the Box
The new iPad Pro and iPad Air models unveiled this week do not include Apple stickers in the box, as a result of Apple's commitment to removing all plastic from its product packaging, according to an Apple Store memo obtained by 9to5Mac.
If you really want a sticker, the report said you can still ask an employee for one while purchasing a new iPad Pro or iPad Air at an Apple Store.
Apple also does not include stickers with the Vision Pro headset, but the new MacBook Air models released in March do come with them, so it appears that Apple is still in the process of gradually phasing out Apple stickers in the box for its latest products.
by 2025.
Related Roundup: iPad Pro
Buyer's Guide: 11" iPad Pro (Buy Now), 12.9" iPad Pro (Buy Now)
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Apple Seeds Second Release Candidate Version of watchOS 10.5 to Developers
Apple today seeded the a second release candidate version of an upcoming watchOS 10.5 update to developers for testing purposes, with the beta coming a day after Apple seeded the firt RC.
To install the watchOS 10.5 update, developers need to open the Apple Watch app, go to the Software Update section under "General" in Settings, and toggle on the watchOS 10 Developer Beta. An Apple ID linked to a developer account is required.
Once beta updates have been activated, watchOS 10.5 can be downloaded under the same Software Update section. To install software, an Apple Watch needs to have 50 percent battery life and it must be placed on an Apple Watch charger.
watchOS 10.5 includes new features, improvements and bug fixes, including a new Pride Radiance watch face to honor the LGBTQ+ community and culture.
The final version of watchOS 10.5 is likely to see a release next week.
Related Roundup: watchOS 10
Related Forum: Apple Watch
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Apple Created These Five Different Designs for Apple Pencil Pro's Box
In addition to new features like a squeeze gesture, gyroscope, and Find My support, it turns out that the Apple Pencil Pro has a fun packaging twist.
As noted by Arun Maini and Nikias Molina, Apple has created five different box designs for the Apple Pencil Pro, each with the word "Pro" in a unique style. When you buy an Apple Pencil Pro, you will receive one of the five boxes at random.
Thought this was pretty fun
The Apple Pencil Pro has 5 different types of box and you have no idea which you'll get when you order it
Also each one has the word "Pro" on it in some shape or form pic.twitter.com/1QQO5akZWW
— Arun Maini (@Mrwhosetheboss) May 8, 2024
Key new features of the Apple Pencil Pro include the ability to squeeze the accessory to bring up a tool palette, a gyroscope that allows users to roll the Apple Pencil Pro for precise control of shaped pen and brush tools, haptic feedback for certain actions, and the ability to find the Apple Pencil in the Find My app if it is misplaced.
new iPad Pro and iPad Air models announced this week. The first-generation Apple Pencil, second-generation Apple Pencil, and lower-cost Apple Pencil with a USB-C port all remain available, making the Apple Pencil lineup more complex than ever for the time being.
Tag: Apple Pencil
Related Forum: iPad Accessories
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Disney+ Launching Exclusive Marvel Immersive Story for Apple Vision Pro
An hour-long interactive and immersive Disney+ story is coming to the Apple Vision Pro in the near future, according to an announcement from Marvel Studios. The Disney+ original is connected to the "What If…? animated series and it will be released as a new app for the Vision Pro.
What If…? reimagines events from the Marvel Cinematic Universe in unexpected ways, and with the Vision Pro experience, fans are able to step into the leading of an immersive story that transforms the space around them as they journey across realities.
There are multiversal variants of key Marvel characters, chances to learn mystic arts, and an opportunity to harness the power of the Infinity Stones. Marvel says that users will “cross between augmented and virtual reality” while going through the narrative adventure, interacting with the world using their hands and eyes.
Related Roundup: Apple Vision Pro
Tags: Marvel, Disney Plus
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TikTok Sues U.S. Government Over Bill Requiring Sale
TikTok parent company ByteDance today filed a lawsuit against the U.S. government in an effort to put a stop to the bill requiring TikTok to be sold off to a non-Chinese company in a matter of months, or face a U.S. ban.
The Protecting Americans from Foreign Adversary Controlled Applications Act that passed in April requires ByteDance to divest its TikTok ownership within nine months, with the possibility of a three-month extension if a deal is in progress. If TikTok is not sold off, the bill will prevent app stores and companies in the U.S. from providing the TikTok app to users. As of now, TikTok will be forced to shut down on January 19, 2025.
ByteDance calls the act "obviously unconstitutional," and says that there is no path for TikTok to continue operating in the United States. The 270-day timeline is "not possible," and even if it were, the company claims that the act is still an "extraordinary and unconstitutional assertion of power."
If upheld, it would allow the government to decide that a company may no longer own and publish the innovative and unique speech platform it created. If Congress can do this, it can circumvent the First Amendment by invoking national security and ordering the publisher of any individual newspaper or website to sell to avoid being shut down. And for TikTok, any such divestiture would disconnect Americans from the rest of the global community on a platform devoted to shared content -- an outcome fundamentally at odds with the Constitution's commitment to both free speech and individual liberty.
The lawsuit argues that the act violates the First Amendment, and it claims that "speculative and analytically flawed" concern over security and content manipulation is an insufficient reason for limiting the free speech of TikTok's 170 million U.S. users.
ByteDance says that a U.S. TikTok platform would not be commercially viable because it would limit the pool of content, undermining "the value and viability of the U.S. TikTok business." ByteDance also claims that it would be technologically impossible to give the TikTok source code to a new owner because it would take years for new engineers to become familiar enough with the code to perform routine maintenance, plus the code would need to be rearchitected not to use ByteDance's software tools, which cannot be done in 270 days.
The Chinese government has said that it will "firmly oppose" any effort to sell TikTok to a U.S. company, and China would need to approve a sale. China has no intention of allowing the TikTok recommendation engine to be divested. ByteDance has already moved U.S. data to servers owned by Oracle, but U.S. lawmakers do not feel that is enough to protect users.
There are few U.S. companies that could afford to purchase TikTok, and the tech giants that could buy it would likely be restricted from doing so due to antitrust concerns.
Tag: TikTok
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iPod Nano Makes Rare Appearance in Apple Ad for Thinner iPad Pro
The new iPad Pro has dethroned the iPod nano as Apple's thinnest device ever, and the company has promoted this feat in a nostalgic ad.
In a video shared on TikTok and other social media platforms, Apple highlights the new 13-inch iPad Pro measuring only 5.1mm thick, compared to 5.4mm for the iPod nano. The model shown is a seventh-generation iPod nano, which was released in 2012.
This new Apple ad is pic.twitter.com/WVpxaDSpiz
— Aaron (@aaronp613) May 7, 2024
Apple discontinued the iPod nano in 2017, and this is the first time we have seen the device appear in an ad in quite some time.
The new iPad Pro — the thinnest Apple product ever — features a stunningly thin and light design, taking portability to a whole new level. The 11-inch model is just 5.3 mm thin, and the 13-inch model is even thinner at a striking 5.1 mm, while both models are just as strong as the previous design. The 11-inch model weighs less than a pound, and the 13-inch model is nearly a quarter pound lighter than its predecessor — allowing pro users to extend their workflows in new ways and in more places.
The new iPad Pro models are available to order now and launch May 15.
Tag: Apple Ads
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Samsung Introduces Discounts on Monitors and TVs, Including $600 Off ViewFinity S9 5K
Samsung has a new monitor sale this week, which includes discounts on 4K and 5K Samsung monitors. The popular ViewFinity S9 5K Smart Monitor and Smart Monitor M8 are both discounted during this sale, but you'll also find sales on storage, audio, TVs, smartphones, and home appliances.
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$999.99, down from $1,599.99. At $600 off this is a solid second-best price on the 2023 display, which has a matte display, modular 4K SlimFit camera, and support for Thunderbolt 4.
$600 OFF
27-inch ViewFinity S9 5K Smart Monitor for $999.99
$399.99 in Warm White, down from $699.99. This is a 4K smart monitor with a design that looks similar to the iMac line, and this is a solid second-best price.
$300 OFF
27-inch Smart Monitor M8 for $399.99
Additionally, Samsung has quite a few more monitor and TV deals, which we've rounded up below.
Monitors
27-inch Odyssey Curved Gaming Monitor - $249.99, down from $299.99
34-inch ViewFinity HDR10 Curved Monitor - $549.99, down from $699.99
49-inch Odyssey G9 Curved Gaming Monitor - $799.99, down from $1,299.99
49-inch Odyssey OLED G9 Curved Gaming Monitor - $1,199.99, down from $1,799.99
TVs
70-inch QLED 4K QE1C TV - $879.99, down from $1,799.99
55-inch Neo QLED 4K Smart TV - $1,099.99, down from $1,499.99
55-inch Samsung Neo QLED 4K TV - $1,299.99, down from $1,999.99
65-inch OLED S90C TV - $1,599.99, down from $2,599.99
85-inch Samsung Neo QLED 4K Smart TV - $2,399.99, down from $4,799.99
Be sure to visit our full Deals Roundup to shop for even more Apple-related products and accessories.
Related Roundup: Apple Deals
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