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Valence
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I would imagine companies will build paid clients, plugins, index services, and data analytics services that you can opt into. The beauty is that it has to be worth it to the consumer, and it's opt in. But I agree, I don't see someone making billions in annual revenue.

In your profile edit you should see a lightning address input. Throw your public address there. Then when you click on lightning bolts on posts the app will prompt your choice of lightning wallet to send an invoice to the author of the post.

Ding ding ding, we have a winner. You've been zapped!